How to Increase Your Search Traffic by 58% in 30 Days
My search traffic went from 283,000 visitors a month in December 2016 to 449,000 visitors in January 2017.
You are probably wondering how I grew my search traffic significantly.
Did Google make a major algorithm change? No. Did I build more links? No.
The only thing I did was adjust my URL structure. My URL structure used to be:
That one change increased my search traffic by roughly 58%. The reason being is Google is now seeing my blog posts in relation to my domain and blog instead of a specific date.
The posts I write are evergreen, so there is no reason to have dates in my URL structure.
Now if you make this change, there are a few things you need to know:
- You also have to update your internal links. You can’t just change your URL structure without changing your internal links.
- You need to 301 redirect your old URLs to your new URLs.
- You have to update all of these changes at once.
If you are building a site from scratch, don’t make the same mistake I made. Have clean URLs, and don’t have too many sub-folders.