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Why Domain Authority is More Important Than PageRank

There is Google PageRank and there is Domain Authority. Which one should you focus on?

Google PageRank was created by one of Google’s founders, Larry Page.

The issue with PageRank is that it doesn’t get updated often. For that reason, you shouldn’t focus on it.

Domain Authority, on the other hand, gets updated frequently by As it increases it is a good indicator that your search traffic is going to go up.

What’ll you also notice is that as your Domain Authority goes up you’ll see over time that your total number of search impressions in Google Search Console will go up.

As you impression count goes up you’ll notice that your click count will go up.

Although SEO takes six months to kick in, you’ll see if things are working once your Domain Authority and impression count increase within Google Search Console.

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