Your message only works if people actually see it. This data breaks down which platforms deliver visibility and which ones bury your outreach.

Essential Statistics

• Text: 94% seen
• Slack: 72%
• Push: 68%
• Email: 31%
• Social DM: 19%
• Feed: 6%

Key Takeaways

• Text has the highest visibility by far.
• Slack and push perform better than email.
• Feeds and DMs underperform due to clutter.
• Visibility doesn’t equal engagement, but it’s the first battle.

Actionable Insights

• Prioritize SMS for high-priority messages. It has the highest visibility rate and gets immediate attention.
• Use Slack or push notifications for internal or known-audience communication. They’re less crowded and more action-oriented.
• Avoid placing critical content only in feeds or social DMs. Visibility on these platforms is low due to algorithm filtering and volume.
• Combine low-visibility and high-visibility channels in campaigns. For example, follow up a social post with an email recap.
• Map visibility expectations to the goal. Awareness content may survive in a feed, but calls-to-action should live in high-visibility channels.
• Use A/B testing to compare message open rates by platform. This helps validate your visibility assumptions.
• Encourage users to opt-in for your most visible channels. Voluntary sign-ups increase open rates and trust.

You can’t convert people who never see your message. Visibility comes first. – Neil Patel