How Different Age Groups Use AI Platforms

Daily AI Platform Usage by Age Group

Info

Source: NP Digital
Date: August 2025
Category: AI In Marketing
Study Methodology: Data from Enterprise Apps Today, SEMRush, and SimilarWeb.

AI adoption varies sharply by age and platform. Younger users favor ChatGPT and Claude, while older users lag.

Essential Statistics

ChatGPT usage peaked among ages 18 to 34.
Claude was strongest among younger males.
Perplexity usage skewed mid-career.
Usage declined sharply after age 55.
Men used AI platforms more than women.

Key Takeaways

AI adoption is age-dependent.
Younger users lead usage.
Platform preference varies.
Gender differences persist.
Growth potential remains high.

Actionable Insights

Target AI-driven products toward younger demographics first. Adoption is already there.
Adjust messaging for older audiences to reduce friction and fear.
Choose platforms based on audience age, not hype.
Plan for demographic expansion over time.

AI adoption starts young and spreads outward. — Neil Patel

Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences.