For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.
Many of these companies that are successful with pay per click campaigns, particularly AdWords, typically have AdWords experts working for them. If beginners are tasked with running AdWords campaigns, it’s almost certain that the company will achieve subpar results and not get a positive ROI. AdWords is a skill that requires constant learning and refining. It is not a “set it and forget it” type of program. Performance needs to measured and the ads need to be intelligently refined.
If you’ve read through dozens of support docs just trying to understand where to begin with Google AdWords, look no further. Today’s infographic provides a step-by-step guide for getting started with AdWords as well as some optimization tips. Thanks to iSpionage for providing us with the infographic and Adam Kreitman for providing the knowledge.
Want to learn more about Google AdWords? Then watch this video:
About the Author: Zach Bulygo (Twitter) likes marketing, finance, and learning about different businesses.