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Digital Marketing Blog

Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…
Social Media 5 min

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that…
SEO 14 min

How to Use Contests and Giveaways to Get User-Generated Content

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…

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How to Track Offline Marketing Campaigns with Analytics

If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses…
Marketing 16 min

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more…
Marketing 9 min

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and…
Ecommerce 10 min

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce…

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Digital PR 8 min

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media…
Content 16 min

How To Write Seductive Sales Copy Like Apple

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And…
Marketing 11 min

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to…
Digital PR 14 min

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social…
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…

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