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Digital Marketing Blog

Marketing 9 min

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many…

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its…

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that…
Ecommerce 13 min

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent…
Marketing 8 min

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that…

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Email 12 min

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is…
Marketing 7 min

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How to Figure It Out)

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s…
Paid Ads 16 min

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the…
Paid Ads 16 min

5 Tips to Creating an Unbeatable Facebook Ad Campaign

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at…

Why You Need to Measure Brand Equity – and How to Do It

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up…

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Here’s How I Built and Launched a SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently…
CRO / UX 14 min

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an…
CRO / UX 14 min

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new…
Ecommerce 11 min

A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features

You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If you need it…

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your…

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from Small Business to Enterprise

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