We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories.
There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade.
The right story, told the right way, persuades and sells.
Today’s infographic shows how you can use stories to engage and persuade.
About the Author: Zach Bulygo (Twitter) likes marketing, finance, and learning about different businesses.