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Digital Marketing Blog

Marketing 2 min

How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business

If you’re new to the world of online media marketing, it can be hard to know where you should first…
Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…
Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Email 7 min

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue…
Social Media 2 min

The 4 Principles of Successful Snapchat Marketing

Content marketing professionals are in a fantastic position to reach more and more potential customers and boost loyalty with customers…

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Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…
Social Media 2 min

The Top 12 LinkedIn Tools for Boosting Sales

Did you know that LinkedIn has more than 433 million members? How about the fact that these members live and…
Tools & Tech 1 min

10 Tools that will Improve the Quality of Your Blog Content

Do you have a strategy in place for creating industry leading blog content? Regardless of your niche, from an internet…
Content 2 min

4 Quick Wins to Increase Your YouTube Engagement

One under-used, yet extremely effective social network platform that I’m sure you’ve heard about is YouTube. The video marketing platform…
Tools & Tech 2 min

7 Tools That New Businesses Can Use to Target the Best Keywords

What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic? As a…

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Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Content 1 min

5 Content Marketing Tactics for Picking Topics and Setting Goals

Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you…
Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…

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from Small Business to Enterprise

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