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Digital Marketing Blog

CRO / UX 10 min

7 Ways to Measure Your Website’s UX

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. …

Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes…
Social Media 13 min

How to Monetize YouTube Videos

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in…

How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through…
Marketing 11 min

What is Psychometric Profiling for Marketing?

Here’s a question for you: How well do you know your customers?  I ask because the better you understand your…

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What Are Google Web Stories?

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable…
Tools & Tech 8 min

5 Free Music For Commercial Use Resources

Music can be a game-changer for creating online visual content for your brand. But where can you find music available…
Paid Ads 10 min

How to Identify Your Ideal Target Markets for Paid Campaigns

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing.  It isn’t. What’s…
Ecommerce 11 min

A Seller’s Guide to Etsy

When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses…
SEO 9 min

What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a…

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Social Media 10 min

5 Unique Marketing Features of Vimeo

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands…
Social Media 10 min

How to Create a LinkedIn Newsletter (and Why They Matter)

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it…
SEO 11 min

Is It Better to Embed Videos or Link to Them?

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers…
Local 11 min

How to Create the Perfect Business Listing

Local search visibility helps drive traffic, customers, and revenue. There are several ways you can improve local visibility. The first…
Ecommerce 8 min

10 Tips for Etsy SEO

With a reported 3.68 million active sellers on Etsy, it can be daunting to figure out how to ensure marketplace…

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