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Digital Marketing Blog

Paid Ads 11 min

How to Target Millennials Through Paid Ads

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of…
Tools & Tech 11 min

5 Resources to Build Your App Idea

Considering building an app? You’re in good company.  The mobile app industry is expected to be worth more than $407…
Tools & Tech 10 min

When Should You Use Progressive Web Apps?

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an…
Content 7 min

Should I Outsource My Blog? 5 Questions to Help You Decide

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress…
Influencer 10 min

How to Integrate Paid Ads With Influencer Campaigns

How can you take your influencer campaign to the next level? You may want to include another angle, such as…

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Paid Ads 10 min

How Much Do Google Ads Cost?

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising: How much do Google…
Paid Ads 8 min

How Much Do Bing Ads Cost?

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and…
Marketing 11 min

How to Get Podcast Sponsors

Let’s be honest: It’s tough-going running a podcast. From content generation to editing, there’s a considerable amount of effort involved.…

How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization…
CRO / UX 10 min

A Straight-Forward Guide to Funnel Optimization

You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it,…

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SEO 11 min

How to Find Keywords Everywhere

Keywords play an integral role in search engine optimization. That’s why, if you want your SEO strategy, particularly keyword research,…
Social Media 13 min

How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the…
Ecommerce 10 min

How to Optimize Your Amazon Storefront

Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit…
Paid Ads 8 min

What is Geofencing Marketing?

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a…
Social Media 9 min

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much…

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