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Digital Marketing Blog

Content 10 min

How to Use Employee Spotlights to Grow Sales

As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel…
SEO 53 min

How to Get Google to Instantly Index Your New Website

Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we…
Paid Ads 11 min

What is Comparative Advertising?

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to…
Paid Ads 9 min

A Complete Guide to Improving ROAS (Return on Ad Spend)

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or…
Marketing 10 min

5 Marketing Ethics to Follow on Social Media

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters…

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CRO / UX 10 min

7 Ways to Measure Your Website’s UX

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. …

Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes…
Social Media 13 min

How to Monetize YouTube Videos

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in…

How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through…
Marketing 11 min

What is Psychometric Profiling for Marketing?

Here’s a question for you: How well do you know your customers?  I ask because the better you understand your…

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What Are Google Web Stories?

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable…
Tools & Tech 8 min

5 Free Music For Commercial Use Resources

Music can be a game-changer for creating online visual content for your brand. But where can you find music available…
Paid Ads 10 min

How to Identify Your Ideal Target Markets for Paid Campaigns

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing.  It isn’t. What’s…
Ecommerce 11 min

A Seller’s Guide to Etsy

When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses…
SEO 9 min

What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a…

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