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Digital Marketing Blog

Marketing 12 min

Search Engine Marketing Agencies: Finding the Best for You

Are you at a crossroads, deciding whether to hire a search engine marketing (SEM) agency or manage your online marketing…
SEO 12 min

The Definitive Guide to SEO Canonicalization

Have you ever wondered how Google knows which of your website pages to prioritize in the search engine results? Search…
SEO 12 min

Website Navigation Best Practices Guide (Do’s and Don’ts)

Think about the last time you visited a website and left frustrated because you couldn’t find what you wanted. Annoying,…
Marketing 11 min

The Definitive Guide to Ideal Customer Profiles (ICP)

“Who exactly am I trying to reach?” This is the million-dollar question that echoes in the halls of marketing departments…

The Guide to Data-Driven Attribution in Digital Marketing

When you’re using multiple marketing channels, how can you tell which ones are driving conversions? If you’re asking this question,…

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Marketing 14 min

The Holistic Guide to Revenue Operations

When you operate a business, all the different departments must work in perfect harmony. After all, you don’t want your…
Marketing 1 min

Personal Brand VS Corporate Brand: Which One is More Effective? 

I have both a personal brand and a corporate brand. If one would have to say, my personal brand is…
Tools & Tech 11 min

The Vital SEO Guide to Bing Webmaster Tools

If you’re an SEO pro, there’s a good chance you spend most of your time and focus optimizing for Google’s…
Content 1 min

ChatGPT Versus Bard: Which Produces More Duplicate Content

AI is the craze and talk of the town. Marketers have been using it to create content at scale. So,…
SEO 1 min

How Long Does it Really Take For SEO to Work?

With SEO a lot of people look at rankings. And ranking number 1 for a keyword really depends on a…

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Marketing 1 min

Don’t Mistake Audience Size for Revenue Potential

When I was newer to marketing, I optimized my marketing around reach. From how many likes I got to how…
SEO 12 min

GA4 E-Commerce: Everything You Need to Know

UA has now sunset, but it’s not too late to migrate to Google Analytics 4 and start using the platform’s…
Tools & Tech 12 min

AnswerThePublic vs. Ahrefs Comparison Guide

What’s the most important thing you can do when creating content for your website, whether an enticing piece of sales…
Marketing 12 min

Growth Marketing vs. Demand Generation: In-Depth Breakdown

In the dynamic world of digital marketing, terms like growth marketing and demand generation are thrown around like confetti at…
News & Trends 18 min

Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search

This post was written bv Nikki Lam, Senior Director of SEO at NP Digital. SGE will be one of the…

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