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Digital Marketing Blog

Email 9 min

How to Stay in Line with the Law When Sending Marketing Emails

Editor’s Note: For any questions regarding the law, please contact an attorney. Email marketing is a good tactic for getting…
Creative 8 min

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

If you are about to embark on a content marketing campaign, you need to know exactly what will stimulate online…

Why Analytics is Absolutely Necessary For Effective Customer Acquisition

A study conducted by Forrester Consulting revealed that 64 percent of marketers believe that they need better data for prospecting,…
Paid Ads 23 min

7 Deadly Google Ads Mistakes That’ll Make You Broke (And How to Fix Them)

Clicks. Leads. Customers. We’re always looking to get more from our marketing efforts. If you haven’t been using Google Ads pay…
Content 2 min

Bring Old Blog Posts Back to Life: 5 Strategies that Work

Millions of posts are written, seen by a few people and then discarded into the blog post graveyard. This is…

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CRO / UX 9 min

5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes

As a business owner, you’re constantly striving to stay on the same page with prospects and clients. But does your…
Paid Ads 1 min

7 Simple Google Ads Hacks That’ll Drive More Qualified Leads

Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.…
Marketing 10 min

How to Optimize Your Site for Every Stage of the Buying Cycle

If you’ve been in marketing for a while, you’ll eventually discover a harsh reality. You can’t force people to buy…
Paid Ads 1 min

The Entrepreneur’s Guide to Google Ads

Google Ads is a great internet marketing platform for getting your online business off to a good start. When running…
Paid Ads 16 min

How B2B SaaS Companies Can Drive Sales With Display Advertising

“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit display advertising can…

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Paid Ads 6 min

How to Use Social Proof to get Better Results from Facebook Ads

Today’s article is a guest contribution by Aimee Millwood. Facebook ads provide enormous potential to grow traffic and sales. But…
Marketing 10 min

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales…
Marketing 9 min

5 Techniques That Will Keep Your Customers from Defecting to the Competition

Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a…
Email 9 min

How to Use a Giveaway to Accelerate the Growth of Your Email List

We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot…
CRO / UX 9 min

7 Things You Should Learn From The Customer Who Doesn’t Convert

Everyone hates shopping cart abandonment. It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of…

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