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Digital Marketing Blog

Content 13 min

What Is Short Form Content & Why Should You Use It?

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit…
SEO 13 min

SEO Monitoring: Tips, Tools, and Metrics

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher…
Digital PR 11 min

Event Sponsorship: How to Get Sponsors for Your Next Event

Holding events can be a great way to promote your business and reach a wider audience. In fact, 78% of…
Paid Ads 13 min

Click Fraud: How to Treat, Cure, and Immunize Campaigns

Click fraud happens when somebody deliberately generates fake clicks on your ads.  Such clicks don’t convert into real leads or…
Email 16 min

The Complete Guide to Email Marketing for Beginners

Email marketing is a marketing strategy that involves sending promotional emails to a group of people who have signed up…

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Wonder why manufacturers with inferior products and processes regularly outsell your company? I’ll let you in on a secret. It…
Marketing 12 min

Performance-Based Marketing: Where to Start and How to Budget Smart

I recently came across a thread from a local service business owner making about $1M in annual revenue. They shared…
Ecommerce 11 min

What is Amazon Vendor Central? What You Need to Know

We’ve all heard of Amazon. The giant online marketplace has become a go-to platform for many consumers, with an average…
Marketing 13 min

Marketing Funnel: Stages, Tactics & Mistakes to Avoid

Wonder why your marketing and advertising campaigns aren’t delivering conversions? Your offer is solid, your creatives are on brand, and…
Marketing 12 min

Find Your Target Audience: 6-Step Framework & Examples

When I first started out in marketing, traffic was my number one priority.  I focused on boosting visitor numbers. Yet…

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Marketing 15 min

High-Ticket Affiliate Marketing: 15 Successful Programs

Affiliate marketing can be a great way for content creators, influencers, and other people with an online presence to generate…
SEO 11 min

Amazon SEO: 7-Step Framework for Top-Five Rankings

How do you stand out on a website that sells hundreds of millions of items? A commitment to product quality…
Paid Ads 8 min

Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the…
SEO 11 min

SEO Audit Pricing: Real Costs, What’s Included, and How to Spot a Ripoff

Why does one SEO (search engine optimization) audit cost $150 and another $15,000? Because there’s no clear standard for SEO…
Marketing 11 min

Contribution Margin Ratio Explained: What It Is and How to Improve Yours

Everyone loves to talk about revenue — how to grow it, scale it, and push it higher through more sales. …

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