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7 Tips for Successful Small Business Content Marketing

If you own a small business, content marketing is a tactic you should consider to grow your audience base and…

7 Fitness Advertising Tips and Strategies

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you…

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground…

How to Start a Franchise Business

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing…

30 Great Franchise Business Ideas

If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great…

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10 Strategies for Better Music Marketing

The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think…

How to Create a Services Marketplace

“Got skills? Sell ’em.” This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not…

How to Target Tourists Through Paid Ads

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true.…

What Are Productized Services?

If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may…

What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a…

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people…

Here’s How I Built and Launched a SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently…

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue,…

The Five Elements of a Perfect SaaS Support System

If you’re a SaaS business, chances are that support is one area of your business that you want to be…

The Definitive Guide to B2C Content Marketing

Content marketing is not just a buzzword, it’s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase their…

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