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SEO 22 min

How to Do an SEO Audit: A Step-by-Step Website Audit Guide

  You’ve set up your website, and it’s looking good at first, but then your engagement and your traffic are falling. Wondering what’s going on? You’re not…
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PPC / SEM Tips for Franchises: A Guide for Google Ads

If you’re running a franchise, keeping your brand consistent while still letting each location shine is the lifeblood of your…
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SEO 20 min

Best Practices for Writing SEO Title Tags

Google rewrites 76% of title tags as of 2025, and AI Overviews are changing how title tags function even beyond…
AEO / GEO 12 min

How To Make AEO and GEO Profitable 

You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. …
Email 8 min

How AI Impacts Email Personalization in 2026

A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen…

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SEO 19 min

What Is an SEO Consultant & What Services Do They Offer?

Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics…
Content 14 min

The Ultimate  Content Marketing Guide in 2026

Many people feel like AI means the end of content marketing as we know it.   That couldn’t be further from the truth.  …
Tools & Tech 21 min

Best Backlink Analysis Tools: Compare Free and Paid Options

What comes to mind when you think about creating a “good” link profile?  Search “What are backlinks,” and Google returns plenty of…
AEO / GEO 11 min

What Is an AI Citation Audit & What Can It Tell You About Your Content

If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
AEO / GEO 11 min

How We Rebuilt AI Visibility Measurement From The Ground Up

The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…

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Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
Content 8 min

Using AI to Support and Defend Your Brand

Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…

Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers

Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…

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