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What Is Branding and How Does It Really Work?

When you think about brands like McDonalds and Burger King, what comes to your mind?

Hamburgers, right?

That’s branding! When anchor yourself into a specific industry or term, you have created a large brand.

Just look at Kleenex, they’ve done such a great job that a lot of people don’t ask for a tissue, they ask for a “Kleenex”. Similar to how you ask for a coke when you are at a restaurant.

The goal of branding is to connect your name or company name with a specific product or service.

If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about.

Now when you are building your brand, remember Warren Buffett’s rule. Protect your brand at all costs.

If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn’t going up and to the right, you need to do more marketing.

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