New Ubersuggest Update: Get Better Traffic Insights on Your Competitors

Neil Patel
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Author: Neil Patel | Co Founder of NP Digital & Owner of Ubersuggest
Published August 11, 2024

I’m excited to share some major updates we’ve made to Ubersuggest.

These new features are just the first steps towards making Ubersuggest comparable to the $100 a month premium SEO tools out there, but at a fraction of the cost.

And the best part? You get to help shape its future.

Getting Deeper Traffic Insights

Until now, Ubersuggest’s Traffic Overview report focused solely on organic traffic.

You can see the organic keywords, the number of organic visitors popular pages receive, and even the total organic traffic any website generates.

And while this is valuable, we knew we could offer you more insights.

Introducing Paid Traffic Insights

Now, in addition to organic traffic, Ubersuggest provides insights into paid traffic.

Here’s what’s new:

  • Monthly estimated visits from paid traffic – see how many monthly visits your competitors’ sites get from Google Ads.
  • Paid keywords – discover how many keywords a site bids for on Google Ads.
  • Traffic breakdown pie chart – easily visualize the percentage split between Organic and Paid traffic, helping you understand where your site’s traffic is coming from.

Imagine you’re running a comprehensive SEO campaign and want to compare your organic reach with your paid efforts.

Now, you can see the full picture in one place.

This holistic view allows you to adjust your strategies dynamically, ensuring you invest in the channels that bring the most value.

Enhanced Historical Traffic Chart

We’ve also upgraded the historical traffic chart.

Previously, you could only track the evolution of your site’s organic traffic.

Now, we’ve added two key metrics:

  • Domain Authority (DA) – track the evolution of a website’s DA over time.
  • Backlinks – monitor the number of backlinks a website acquires over time.

These additions provide deeper insights into your competition’s SEO performance.

For instance, you might notice that a spike in backlinks correlates with a rise in domain authority and organic traffic.

This will also help you identify which backlink strategies are most effective.

By seeing these metrics together, you can draw meaningful correlations between your backlink strategy and traffic growth.

Making Data-Driven Decisions

With these new insights, you can make smarter, data-driven decisions.

You’ll be able to identify which websites’ backlink strategies you should model after by observing their traffic evolution in relation to their backlink growth and domain authority improvements.

For example, if you notice that a competitor’s traffic surged after a significant increase in their backlinks, you can analyze their strategy and replicate what worked for them.

This allows you to refine your SEO efforts based on proven effectiveness rather than just the numbers alone.

Shaping the Future Together

These updates are just the beginning.

We are committed to improving Ubersuggest, and your feedback will help us in this journey.

That’s why we’ve added a “Send Feedback” link at the top right corner of every report.

You can use it to let us know what you think of these new features and what else you’d like to see.

We’ve also launched a new page for Feature Requests where you can submit your suggestions directly to our Product team.

You can also vote on feature suggestions that others have submitted and that you deem valuable.

Conclusion

I’m thrilled about these new features and even more excited about what’s to come.

Together, we can make Ubersuggest an unparalleled SEO tool that delivers premium insights without the price tag.

Dive into these new features, explore the data, and let us know how we can make Ubersuggest even better.

Your feedback and suggestions will shape the future of Ubersuggest, and I can’t wait to see what we create together.

And make sure you give the new Ubersuggest traffic overview report a try.

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Neil Patel

About the author:

Co Founder of NP Digital & Owner of Ubersuggest

He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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Neil Patel

source: https://neilpatel.com/blog/traffic-insights-on-competitors/