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Digital Marketing Blog

Marketing 14 min

5 Marketing Processes You Should Seriously Consider Automating

Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage…
Paid Ads 7 min

How to Unlock Your Ad’s Conversions & Audience with Facebook Pixel

Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result…
Ecommerce 12 min

The Complete Guide to Website Push Notifications for E-commerce

Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly…
Paid Ads 8 min

4 Things I’ve Learned from 2,000+ Google Ads Audits

In the last 2 years, I’ve audited a lot of Google Ads accounts. And, after reviewing thousands of accounts, you…
Content 8 min

7 Copywriting Hacks Based in Psychology

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They…

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CRO / UX 7 min

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct…
Paid Ads 13 min

Increase Your Google Ads ROI With These 5 Tips

If you’re a diehard Google Ads campaign manager like me, then you’re always searching for an edge you can use…
Influencer 6 min

How Influencer Outreach Can Revive Your Content Marketing Strategy

91% of all B2B marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more…
SEO 5 min

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the…
Content 7 min

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re…

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Marketing 9 min

How Developing Your Business’s Point of View Can Explode Your Fan Base

In today’s world of consumer content, it can be difficult to stand out. Many companies spend a great deal of…
Paid Ads 8 min

The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted…

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log…
Email 9 min

How to Stay in Line with the Law When Sending Marketing Emails

Editor’s Note: For any questions regarding the law, please contact an attorney. Email marketing is a good tactic for getting…
Creative 8 min

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

If you are about to embark on a content marketing campaign, you need to know exactly what will stimulate online…

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from Small Business to Enterprise

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