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Digital Marketing Blog

A graphic that says "What is Generative Engine Optimization (GEO).
AEO / GEO 11 min

What Is Generative Engine Optimization (GEO)?

If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 23, 2025
A graphic that says "Where Did My Traffic Go? Winning In The Age of AI Overviews."
AEO / GEO 10 min

Where Did My Traffic Go? Winning In The Age of AI Overviews

Is the number of clicks on your top-ranking content starting to slip? It’s time to find out where your traffic…
Matthew Santos
Matthew Santos Chief Product Officer
Aug 19, 2025
A graphic that says: The Future of ASO: Adapting to Intelligent Discovery
ASO 9 min

The Future of ASO: Adapting to Intelligent Discovery

The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords…
Megan Dean
Megan Dean Strategy Growth Director
Aug 12, 2025
A Graphic That Says "2025 Organic Search Engine Trends"
News & Trends 16 min

2025 Organic Search Engine Trends: How Search is Evolving for AI and LLMs

If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 12, 2025
A graphic that says "July 2025 Digital Marketing Roundup."
News & Trends 13 min

July 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

Another month, another avalanche of platform updates and game-changing industry developments.  Not all the updates will move the needle for…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 7, 2025

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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Get instant, raw search insights,
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There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
A graphic that says "What is Content Decay?"
Content 11 min

What Is Content Decay? How to Identify and Fix Declining Content

Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing…
Rachel Clinger
Rachel Clinger Manager, Content Strategy
Jul 29, 2025
A graphic that says "SMS Marketing: What It Is + Top Tips & Tools."
Marketing 12 min

SMS Marketing: What It Is + Top Tips & Tools

SMS marketing is an effective way to meet your target audience exactly where they are—their smartphones. With short snippets of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 26, 2025
A graphic that says "The Real Cost of Customer Acquisition (And how to cut it)"
Data & Analytics 11 min

The Real Cost of Customer Acquisition (And How to Cut It)

If you don’t know how much it costs to acquire a customer, you’re flying blind. And if you do know,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 25, 2025
A graphic that says "Meta Description 101: Definition, Importance, and Tips."
SEO 11 min

Meta Description 101: Definition, Importance & Tips

A meta description is a short text that tells the reader what’s on the page before they click.  You’ve probably…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 24, 2025
A graphic showing "How To Write Your Linkedin Headline + 20 Examples"
Social Media 12 min

How to Write Your LinkedIn Headline (+ 20 Examples)

LinkedIn is the best platform for building professional connections, finding B2B leads, and job hunting. But in order to make…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 23, 2025

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A graphic that says: AI in Marketing How It Works + Example.
Marketing 11 min

AI in Marketing: How It Works + Examples

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 20, 2025
A graphic that says: Website Redesign: 11-Step Process From Audit to Launch
Marketing 12 min

Website Redesign: 11-Step Process From Audit to Launch

Think a website redesign is just about fixing your homepage or refreshing the layout? Think again. Too often, these projects…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 19, 2025
A graphic that says "20 Landing Page Examples to Learn From"
CRO / UX 27 min

20 Landing Page Examples to Learn From

Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t choose…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 18, 2025
A graphic that says "How The YouTube Algorithm Works: Data Backed Answer."
Social Media 18 min

How the YouTube Algorithm Works (Data-Backed Answer)

Some YouTube videos gain millions of views, while others struggle to find an audience. The reason often comes down to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 17, 2025
A graphic that says "The Ultimate Monthly Website Maintenence Checklist."
SEO 10 min

The Ultimate Monthly Website Maintenance Checklist

When’s the last time you checked in on your website’s health? Minor issues like slow load times, broken links, and…
Anna Holmquist
Anna Holmquist Senior SEO Manager
Jul 16, 2025

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Marketing 12 min
Featured

Using User Personas to Boost Performance

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you…
Nichole Wiza
Nichole Wiza Sr. Content Production Lead
Jul 11
A graphic that says "Using User Personas to Boost Performance."