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Digital Marketing Blog

What You Can Learn from Referral Paths in Google Analytics

If you’re looking at your traffic sources but not really digging in to them, you could be missing out on…
Marketing 8 min

4 Strategies Disney Uses to Create Freakishly Loyal Customers

You probably think of Disneyland as a tourist trap. Which it is. But unless you’re part of a rather
unique
subset of…

How Google Analytics Dashboards Can Make Your Life Easier

Recently, we covered how you can go beyond standard reporting in Google Analytics by using filters, segments, reports, and dashboards.…
Paid Ads 9 min

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of…

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of…

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12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most…
Content 7 min

5 Easy to Use Tools to Effectively Find and Remove Stolen Content

If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or…
Marketing 25 min

How These 7 Companies Increased Revenue by an Average of 425%

For many small companies, a double or triple digit revenue increase within a few weeks is likely the result of…
Social Media 19 min

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of…
Marketing 7 min

A Simple Framework for Creating a Viral Video

Do you ever wonder what it takes to create a viral video? Do you want your video content to spread…

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SEO 16 min

50 Reasons Your Website Deserves to Be Penalized By Google

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest…
CRO / UX 62 min

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released…
Social Media 1 min

Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts…
Content 11 min

7 Lessons Apple Can Teach Us About Persuasive Web Content

Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard…
CRO / UX 7 min

3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective…

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from Small Business to Enterprise

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