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Digital Marketing Blog

Ecommerce 10 min

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not…
Social Media 10 min

5 Ways to Turn Your Unhappy Customer into a Valuable Resource

There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers.…
Social Media 5 min

How to Create Custom Audiences in Facebook

Using Facebook Ads to drive actual sales and results is no longer a myth, but are you making the most…

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment,…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might…

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Ecommerce 10 min

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem…
CRO / UX 8 min

How to Structure a Long-Form Landing Page for Maximum Conversions

Long-form sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough…
CRO / UX 12 min

Everything You Need to Know About the Psychology of the Call to Action

Every digital marketer knows about the call to action. But how many web marketers really understand the call to action?…
Content 51 min

7 Proven Strategies to Increase Your Blog’s Traffic by 206%

According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. But, you…
Email 8 min

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers…

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Social Media 16 min

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But…
Paid Ads 8 min

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…
Marketing 9 min

A Simple Framework for Building User Engagement Features

Engagement is the first thing you will need for your product. Without engagement, you won’t have returning users, and you…
Ecommerce 14 min

An Introduction to Analytics for Ecommerce Websites

The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the…
SEO 10 min

How to Avoid Over-Optimizing Your Website

Too much of a good thing is a bad thing. This is true in life and in search engine optimization…

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