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Digital Marketing Blog

Paid Ads 2 min

8 Practical Tips for Doubling Your Google Ads Conversion Rate

Would you like to double your Google Ads PPC conversion rate? That’s probably a silly question – of course, you…
Content 1 min

How to Write a 2,000-Word Article in 2 Hours

Just imagine being able to write a 2000-word perfect blog in 2 hours. You could create more content, drive high-quality traffic with…
Email 9 min

How to Stay in Line with the Law When Sending Marketing Emails

Editor’s Note: For any questions regarding the law, please contact an attorney. Email marketing is a good tactic for getting…
Creative 8 min

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

If you are about to embark on a content marketing campaign, you need to know exactly what will stimulate online…

Why Analytics is Absolutely Necessary For Effective Customer Acquisition

A study conducted by Forrester Consulting revealed that 64 percent of marketers believe that they need better data for prospecting,…

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Content 2 min

Bring Old Blog Posts Back to Life: 5 Strategies that Work

Millions of posts are written, seen by a few people and then discarded into the blog post graveyard. This is…

The Five Elements of a Perfect SaaS Support System

If you’re a SaaS business, chances are that support is one area of your business that you want to be…
CRO / UX 9 min

5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes

As a business owner, you’re constantly striving to stay on the same page with prospects and clients. But does your…
Paid Ads 1 min

7 Simple Google Ads Hacks That’ll Drive More Qualified Leads

Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.…
Marketing 10 min

How to Optimize Your Site for Every Stage of the Buying Cycle

If you’ve been in marketing for a while, you’ll eventually discover a harsh reality. You can’t force people to buy…

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Paid Ads 16 min

How B2B SaaS Companies Can Drive Sales With Display Advertising

“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit display advertising can…
CRO / UX 1 min

How To Maximize Your Search Click-Through Rate (CTR) in 9 Simple Steps

You get a lot of opportunities to grow your business when you improve on your search performance, click-through rate, open…
Paid Ads 6 min

How to Use Social Proof to get Better Results from Facebook Ads

Today’s article is a guest contribution by Aimee Millwood. Facebook ads provide enormous potential to grow traffic and sales. But…
Marketing 10 min

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales…
Marketing 9 min

5 Techniques That Will Keep Your Customers from Defecting to the Competition

Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a…

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from Small Business to Enterprise

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