Neil Patel

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 Meta AI: Everything You Need To Know

A graphic that says "What is Meta AI?"

Ready to tap into the power of artificial intelligence (AI) to supercharge your marketing? 

Meta, the giant behind global platforms Facebook and Instagram, has introduced its latest innovation: Meta AI. Think of this tool as an AI assistant capable of transforming how we engage with audiences on social media.

In this guide, you’ll learn exactly what Meta AI is, how to implement it across different platforms, how it’s impacting search results, and how it can significantly boost your marketing strategies. 

From personalizing customer interactions to automating content creation, Meta AI’s range of tools can make your marketing efforts more effective and efficient.

Curious about how you can leverage Meta AI to stay ahead of the digital marketing curve? Let’s dive into the details and explore the potential of Meta AI, including what you need to know to start using this powerful AI in your campaigns.

Key Takeaways

  • Available in the U.S., Meta AI supports marketers, data scientists, and developers, integrating easily across Meta platforms.
  • Meta AI can automate routine marketing tasks and use predictive analytics to target campaigns effectively.
  • Meta AI enhances social media strategies with content generation, automated responses, and personalized interactions.
  • Features can be adjusted as needed, but it’s crucial to stay vigilant about data privacy when using Meta AI due to concerns about its integration into platforms without full encryption.
  • Meta AI offers tools for personalization and optimization, helping marketers allocate resources more effectively and achieve better results.

What Is Meta AI?

Meta AI represents a huge leap forward in how AI integrates into everyday digital interactions. At its core, Meta AI is a sophisticated AI assistant designed to help users enhance their digital experiences. 

Whether you’re looking for home decor inspiration, need help with your studies, or are trying to decide where to eat, Meta AI can generate text and images to assist you based on simple user prompts.

What really distinguishes Meta AI is how effortlessly it meshes with various platforms. This technology is a game-changer for marketers. It allows you to craft dynamic, personalized content that truly speaks to your audience. 

You’re not just sending out generic marketing messages. Instead, you’re delivering customized content that adjusts in real time based on how your customers interact with your brand. 

Or imagine having the capability to instantly generate visually appealing content for your campaigns at the click of a button. Check out the image it created when asked to “Imagine NYC in watercolor.”

A prompt and respose from Meta AI.

And that’s just the beginning. Meta AI provides you with the tools to deliver highly relevant and engaging content. It’s an essential component in the toolkit of any marketer aiming to stay ahead of the curve with AI-driven marketing.

Who Can Use Meta AI?

Meta AI isn’t just for big tech companies or deep-dive AI researchers. It’s a powerful tool for anyone. 

Whether you’re a data scientist, software developer, or marketer, you can tap into the capabilities of Meta AI. It’s available in the U.S. through popular platforms like Instagram, WhatsApp, Messenger, and even through innovative devices like Ray-Ban Meta smart glasses.

Meta AI goes beyond everyday consumer use. It provides extensive resources for those building and refining AI systems. Through Meta’s AI resource website, anyone from individual developers to large companies leveraging AI can access open-source frameworks, tools, libraries, and datasets designed to push the boundaries of what AI can achieve. 

Notable among these resources are PyTorch, a framework celebrated for its speed and flexibility, and Llama 2, a large language model that facilitates complex AI training and customization.

For marketers, Meta AI’s widespread accessibility means you can seamlessly integrate it into your social media marketing strategies. Whether you’re crafting targeted campaigns on Instagram, engaging with customers on WhatsApp, or managing communications via Messenger, Meta AI can help you connect with your audience effectively. 

How to Use Meta AI

Integrating Meta AI into your marketing strategies across Meta’s platforms can transform how you connect with your audience. Here’s a step-by-step guide on how to harness the power of Meta AI on Instagram, Facebook, Messenger, and WhatsApp.

How to Use Meta AI on Instagram

To use Meta AI on Instagram:

  1. Make sure you have the latest version of the app. 
  2. Navigate to Messaging 
  3. Click to create a new message
  4. Click to start a new message and select “Create an AI chat”
  5. Click Meta AI from the list
  6. Enter your prompt. Here’s what we used: “ Create a small Instagram marketing campaign for dog treats.”
  7. Click send and look at your results. Here’s what we got:
An Instagram markeiting campaign-related prompt with Meta AI.

Use Cases:

  • Use Meta AI for content suggestions and marketing ideas and to automate responses in your DMs. This can help in maintaining engagement even when you’re not actively online.
  • To generate post ideas, simply input a basic prompt related to your campaign’s theme, and Meta AI will suggest content, including potential captions and hashtags.

How to Use Meta AI on Facebook

To use Meta AI on Facebook:

  1. Ensure you have the latest version of the Facebook app
  2. Access Meta AI through your Facebook’s search icon
  3. A search bar displaying the prompt “Ask Meta AI anything” should appear
  4. Enter your prompt. Here’s the example that we used: Create a Facebook ad for dog treats.
  5. Review your prompt results. Here’s what we got:
A Facebook-related prompt in Meta AI.

Use Cases:

  • Use Meta AI for your Facebook marketing efforts to personalize ads based on user behavior and preferences. It can analyze interactions to optimize your ad targeting, ensuring better conversion rates.
  • Meta AI can also assist in creating dynamic content for your posts, helping to keep your feed fresh and engaging.

How to Use Meta AI on Messenger

To use Meta AI on Messenger, follow these steps:: 

  1. Ensure you have an up-to-date version of the app
  2. Tap the Meta AI tab from the app
  3. Enter your prompt in the appropriate field.
    1. Here’s the example prompt we entered. “Create a customer service response to use on Messenger. It should address their initial inquiry to gain more information about their concern.”
  4. Review the results of your prompt. Here’s what we got for our test.
A prompt for Meta AI to create a customer service prompt on Messenger.

Use Cases:

  • Use Meta AI to automate responses and provide instant customer service. 
  • Tailor your AI responses to fit your brand voice and frequently asked questions.

How to Use Meta AI on WhatsApp

To Use Meta AI on WhatsApp:

  1. Tap start a chat
  2. Type @ in the message field
  3. Select Meta AI
  4. Enter your prompt. Here’s the example prompt we used. “Create a list of topics to use in a business marketing discussion in Whatsapp.”
  5. Review your results. Here’s what we got:
A prompt in Meta AI to create topics for a business marketing discussion.


Use Cases:

  • Employ Meta AI to send timely updates and notifications to customers, enhancing user engagement with your brand.
  • Meta AI can analyze chat data from WhatsApp to offer insights into customer preferences and behavior, aiding in better customer relationship management.

Can I Remove Meta AI?

If you’re finding that Meta AI isn’t meshing well with your social media use, or if you prefer to stick with the traditional methods you know and love, you might be looking for a way to dial it back. Unfortunately, completely disabling Meta AI across all platforms like Facebook, Instagram, Messenger, or WhatsApp isn’t straightforward—there’s no magic “off” switch. However, you can manage its involvement to some extent.

Here’s how you can manage Meta AI’s presence:

  • Facebook and Instagram: While you can’t shut down Meta AI entirely, you can mute it temporarily. On the Facebook mobile app, hit the “search” button. If you see a prompt saying “Ask Meta AI anything,” tap the blue triangle, then the blue circle with an “i” inside it to find the mute options. You can choose to silence the AI chatbot for 15 minutes, longer, or until you decide to turn it back on. Instagram follows a similar process.
  • Messenger: To limit Meta AI on Messenger, go to the “Settings” menu, find “AI Configurations,” and select “Turn Off AI.” This will stop all automated responses and AI-driven interactions but won’t remove the AI capabilities completely.
  • WhatsApp: For those using WhatsApp, navigate to the “Business Settings” and toggle off the AI features. This action restricts automated messaging and data analysis but does not remove the underlying AI functionality.
  • Alternative methods: If you’re really looking to avoid AI, using the basic version of Facebook ( offers a stripped-down, AI-free experience. This version is simpler and designed for less advanced technology, providing a straightforward, albeit basic, way to interact with the platform without AI enhancements.

How Can Meta AI Benefit Marketers?

As marketers, we’re always looking for tools that can give us an edge in our campaigns. Meta AI is emerging as a game-changer in this regard. While it’s a relatively new technology, the potential benefits for marketers are substantial. 

Here are some of the key advantages of incorporating Meta AI into your online marketing plan:

  • Personalized campaigns: Meta AI can analyze vast amounts of data to understand customer preferences and behaviors, allowing you to tailor your campaigns to meet your audience’s specific needs and interests.
  • Adaptive strategies: With real-time data processing, Meta AI helps you adapt your marketing strategies based on current trends and user interactions. This means your marketing efforts can stay as dynamic and flexible as the market itself.
  • Predictive analytics: Meta AI can forecast future consumer behaviors and market trends by analyzing past and current data, enabling you to anticipate market needs and adjust your strategies accordingly.
  • Automated optimization: From adjusting ad spend to optimizing content delivery, Meta AI automates many of the routine tasks in marketing, freeing up your time to focus on strategy and creative endeavors.
  • Enhanced customer insights: Meta AI’s deep learning capabilities allow you to gain deeper insights into your customers’ needs, preferences, and pain points, enhancing your ability to engage with them more effectively.



What are the benefits of using Meta AI?

Using Meta AI in your marketing efforts can help you personalize campaigns and streamline operations through automation. It also provides valuable predictive insights.

How do I start using Meta AI on my social platforms?

To start using Meta AI, tap the search bar in any of the Meta apps or anywhere you see the Meta AI icon. It is available for use as long as you’re logged in to your social media app.

Is Meta AI available worldwide?

Currently, Meta AI is available in the U.S. and is accessible through several Meta apps. Its availability in other countries may vary, so check your local platform settings or Meta’s official announcements for updates. For example, as of this writing, it is only available in English in certain countries.

Can Meta AI help with customer service?

Yes, Meta AI can automate and personalize customer interactions on platforms like Messenger and WhatsApp, providing quicker responses and freeing up human agents to handle more complex queries.

How does Meta AI improve ad targeting?

Meta AI analyzes user data to understand behavior and preferences, allowing for more precise ad targeting. This results in higher engagement and better conversion rates.

What if I need to disable Meta AI features?

While you can’t completely disable Meta AI on platforms like Facebook, Instagram, Messenger, or WhatsApp, you can manage its usage. For temporary muting, access the AI settings through the search functions on Facebook and Instagram. In Messenger, disable automated interactions in the ‘AI Configurations’ within Settings. On WhatsApp, turn off AI features in ‘Business Settings’. These actions allow you to reduce AI involvement without fully removing the underlying functionalities.

How secure is Meta AI with user data?

Meta AI follows specific privacy and security guidelines, but its integration into platforms like Instagram, which lacks end-to-end encryption, raises concerns. Users should exercise caution in what information they share. For added security, utilize Facebook’s Generative AI Data Subject Rights form to manage personal data usage, and regularly delete chat histories to prevent data retention by Meta AI.


Staying ahead in marketing means staying updated with the latest technologies. Meta AI offers a range of tools that can improve your campaigns’ efficiency and provide deeper insights into your customer base. 

As you integrate Meta AI into your content marketing and SEO strategies, you’re setting yourself level up with time-saving tactics that yield actual results. 
Ready to see how Meta AI can transform your marketing efforts? Start experimenting today and watch your marketing effectiveness soar.

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Neil Patel