Neil Patel

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Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Click on the infographic below to view a larger version:

how colors affect conversion rates

Facts and Stats To Tweet:

  1. 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.). »tweet«
  2. Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on color alone. »tweet«
  3. One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads. »tweet«
  4. Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales. »tweet«


  4. Hermie, P., Lanckriet, T., Lansloot, K. and Peeters, S. Stop/watch: everything on the impact of advertisements in magazines. Medialogue; 2005.
  9. Adapted from “Building Accessible Websites”. Copyright © Joe Clark, 2002. All rights reserved. Used with permission.