Many companies don’t have success with A/B tests for one simple reason.
There is no process or system set up to run A/B tests. Marketers blindly throw tests up and see what happens. They have no process for creating tests, running tests, or learning from tests. They run tests on things that don’t impact the bottom line, and they stop tests too early.
The solution to this problem is an easy one.
Create an A/B testing process. It is one of the best things you can do to increase your success. Have a method for finding what to test, creating hypotheses, setting parameters on the test, and writing a recap of what you learn from each test, and you will be on the road to conversion optimization success.
Below you’ll find an infographic that outlines how to create an effective CRO program in your company.
About the Author: Zach Bulygo (Twitter) likes marketing, finance, and learning about different businesses.