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Digital Marketing Blog

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Tools & Tech 8 min

Trending Keywords in AnswerThePublic: Find What’s Rising on Google and YouTube

A keyword shows up in your research tool with a clean volume number next to it. You write the article.…
New
SEO 16 min

XML Sitemap Optimization: How to Improve Crawlability

Most websites have an XML sitemap. A lot of those sitemaps aren’t optimized, though.  That means site owners are missing…
AEO / GEO 19 min

Answer Engine Optimization: How to Improve AI Visibility

More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, Google AI Overviews, and…
Content 10 min

How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person…
Tools & Tech 10 min

Ubersuggest Now Lives Inside Claude. Here’s What It Can Actually Do

You already use Claude to write, think, and plan. You draft the content brief, outline the client report, work through…

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Social Media 16 min

How to Use Facebook Groups for Marketing

Marketers rely on good strategy to reach their target audiences, and one of those strategies is harnessing the power of…
SEO 13 min

 SEO Templates, Guides and Checklists to Streamline Your Strategy

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to…
AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…
Tools & Tech 9 min

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening still gets you ahead in the SEO game. It just means something bigger now. Hear me out. Google…

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Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…
AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…
AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…
Content 9 min

Building Mini Personas to Write Content Your Target Audience Actually Wants

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at…
AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…

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from Small Business to Enterprise

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