Essential Statistics

• Content under one month old ranks poorly with an average position of 78.
• Content aged one to six months improves to position 42.
• Six- to twelve-month-old content performs best at position 23.
• Content aged one to two years drops to position 53.
• Pages older than two years rank at position 49 without updates.

Key Takeaways

• Fresh content rarely ranks immediately because it lacks signals.
• The six-to twelve-month window is the ranking sweet spot.
• Performance decays if content is not refreshed annually.
• Updating old pages is often more impactful than publishing new ones.
• Evergreen content still needs maintenance to stay competitive.

Actionable Insights

Refresh Content Every 6-12 Months

Update data, examples, and formatting to maintain rankings.

Prioritize Pages Losing Traffic

Use analytics to find aging pages with declining visibility.

Add Internal Links to New Content

Help Google crawl and trust newly published pages faster.

Expand Thin or Outdated Sections

Boost topical depth to improve relevance.

Revise Old Posts Before Writing New Ones

Maximize ROI by optimizing existing assets.