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Digital Marketing Blog

Social Media 1 min

How to Prevent Your Brand From Getting Affected by Fake Followers on Social Media

Social networks take your security and privacy seriously. That’s why they try to combat the spammy accounts by releasing features,…
Social Media 2 min

Social Media Marketing on a Budget: The 4-Step Approach That Works

Do you have a marketing campaign budget for your small business? How much of it do you allocate to a…

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue,…
Social Media 2 min

New Kid Alert: How to Drive Sales to Your Business Using Snapchat

200 million. That’s the number of monthly users on Snapchat. And, they send 400 million snaps every day! That’s staggering,…
Paid Ads 2 min

How to Increase PPC Ad Viewability and Lower Cost Per Click (CPC)

The success of a PPC campaign boils down to two things: Every effort that you put into your PPC campaigns…

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CRO / UX 2 min

How to Convert Visitors into Customers Using a Landing Page

The early stages of building an online business are exhilarating and terrifying. Exhilarating because watching your business grow is a…
Digital PR 2 min

Contextual Link Building: 4 Proven Ways to Get Rank-Boosting Links

Not all links are created equal. Contextual link building requires the most difficult types of links to get but they…
SEO 9 min

Effective SEO for All Stages of the Conversion Funnel

In 2019, Wordstream set out to answer one of digital marketing’s greatest questions: What is the average conversion rate? The…
Content 2 min

How to Use Cialdini’s Principles of Persuasion to Improve Your Content Marketing Strategy

Does your content generate enough traffic, leads, and conversions? No?  It’s okay, you’re not alone. Only 30% of companies felt…
Social Media 2 min

Selling on Instagram: 11 Tips for Growing a Following Primed to Buy

With over 2.8 billion active users in 2017 worldwide, social media has become a terrific channel for businesses to connect with their…

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Paid Ads 7 min

A Step-by-Step Guide for Determining Keywords to Bid On

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the…
SEO 2 min

How to Rank Your Internal Pages Higher Than Your Homepage

I don’t have any problems keeping up with the latest Google algorithm updates. In fact, it’s exciting. But, even when…
Social Media 2 min

7 Powerful Psychology Hacks That’ll Increase Your Social Media Engagement

Do you know that social media is one of the most popular online activities? Social is right up there along…
CRO / UX 2 min

SEO Vs. CRO: How to Drive Search Traffic That Converts into Customers

Conversion rate optimization (CRO) is important in today’s SEO and the world of digital marketing. And yet, a whopping 33%…
Lead Gen. 4 min

Why You Need to Create Case Studies (a Data-Driven Answer)

Imagine this scenario: You want to buy a new pair of running shoes online. Where do you start your search?…

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