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Digital Marketing Blog

CRO / UX 11 min

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple.…
Social Media 2 min

How to Integrate Email Marketing With Your Social Media Efforts

“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new…

How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available…
Ecommerce 1 min

6 Clever Ways to (Ethically) Boost Ecommerce Store Sales

With sites like Shopify making it easy for people to start up their own ecommerce store, you might have recently…
Content 2 min

The Uncensored Guide to Promoting a Blog Post

Writing great content is often not enough. You need to know how to promote that great content, too.    If you…

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Email 2 min

Email Marketing Case Studies: How 4 Companies Increased Their Open Rates

Out of all the digital marketing channels at our disposal, email is the most powerful. Whether you’re a B2B or…
Marketing 2 min

10 Ways to Make Customers Fall in Love with Your Business

If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help…
SEO 2 min

6 Dreadful Design Mistakes That’ll Ruin Your SEO

Artists hate constraints. It’s because their profession has crafted an image of being ‘free’. It’s believed that only without boundaries…
CRO / UX 3 min

Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions

They’re everywhere. Our obsession with them started with mobile phones while sending/receiving text messages.  They gravitated towards social media and now…
Marketing 14 min

5 Marketing Processes You Should Seriously Consider Automating

Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage…

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Content 2 min

7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. The reason for that is simple:…
Lead Gen. 2 min

7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)

Pop quiz: How do you generate leads? Answer: By placing a high-converting lead generation form on a landing page. From…
Lead Gen. 1 min

Why Your Content Isn’t Generating Leads (and How to Fix It)

Many B2B marketers view themselves as successful when it comes to content marketing. However, if you’ve been grinding away for…
Paid Ads 7 min

How to Unlock Your Ad’s Conversions & Audience with Facebook Pixel

Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result…
Tools & Tech 1 min

12 Competitor Analysis Tools That Will Improve Your Traffic

You can learn a lot from the competitive landscape. If you’ve ever wondered why your competitors are outranking you, or…

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