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Digital Marketing Blog

Ecommerce 10 min

What Are Google Trusted Stores?

Whether you’re a retailer, salesperson, or creative: Social proof is everything. If you expect anyone to buy anything from you,…
SEO 15 min

How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust…

How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a…
Paid Ads 9 min

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at…
Paid Ads 9 min

10 Effective LinkedIn Advertising Ideas

While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers…

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Content 16 min

How to Create an Editorial Style Guide

As a digital marketer, you know just how important the tone and message of your blog are to the overall…
Paid Ads 10 min

10 Successful Twitter Advertising Ideas

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment.…
Marketing 10 min

10 Direct Response Marketing Examples

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do…
Marketing 13 min

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before…
Content 10 min

How to Use Employee Spotlights to Grow Sales

As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel…

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Paid Ads 11 min

What is Comparative Advertising?

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to…
Paid Ads 9 min

A Complete Guide to Improving ROAS (Return on Ad Spend)

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or…
Marketing 10 min

5 Marketing Ethics to Follow on Social Media

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters…
Ecommerce 10 min

5 Examples of E-Commerce Pop-Up Shops

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern…
CRO / UX 10 min

7 Ways to Measure Your Website’s UX

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. …

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