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Digital Marketing Blog

AEO / GEO 11 min

Zero Click Searches & How They Impact SEO

A lot of searches don’t end with a user clicking a website. Instead, users conduct a Google search, find the…
Paid Ads 10 min

Understanding Keyword Match Types for Effective Google Ads Campaigns

Are your ads not getting a lot of traffic or the kind of traffic that converts? It might be a…
Marketing 13 min

Develop Your Brand’s Tone of Voice

Have you ever read an email, social media message, or landing page and said to yourself, “Yeah, this brand really…
Marketing 11 min

Nostalgia Marketing & How It Works

Have you ever smiled at an old commercial or recognized a theme song from your past? That’s nostalgia marketing at…
SEO 12 min

How Pillar Pages Will Help Your Search Engine Rankings

Do you create content regularly? Sometimes, that’s the easy part.  But what about creating relevant pieces of content that meet…

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Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…
SEO 9 min

Search Engine Positioning: What Is It & How To Improve It

You’ve spent ages building your website and optimizing your content
 only to find it languishing on the second page of…
News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…

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Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…
Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…
Social Media 14 min

Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over…

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