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Digital Marketing Blog

Tools & Tech 15 min

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of…
SEO 17 min

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As…
Social Media 9 min

Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary…
Lead Gen. 6 min

The Ten Commandments of an Awesome Lead-Generating Website

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for…

The Analytics That Matter To Facebook

Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…

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Marketing 1 min

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…
Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
CRO / UX 1 min

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care,…
Email 7 min

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade…
CRO / UX 9 min

Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced…

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Social Media 9 min

The Science of Social Timing

The #1 job of any modern marketing plan? Creating spectacular content. The best content engages customers and leads, builds relationships,…
Marketing 5 min

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes…
CRO / UX 5 min

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for…
Social Media 10 min

7 Tips and Marketing Strategies for the New Facebook Fan Pages

Facebook is always updating their features for users, but we often forget that business pages get new features, too. According…
Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…

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