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Digital Marketing Blog

Content 11 min

44 Must Read Resources on Content Marketing

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept…

The 8 Google Analytics Features Every Site MUST Have Enabled

I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact,…
Ecommerce 6 min

Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce

Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as…
Social Media 8 min

What Can You Learn from These 6 Companies That Thrive On Twitter?

You may be able to argue about what is the best way to approach Twitter; but you can’t question the…
CRO / UX 10 min

8 Sign Up Form Examples For Easy & Breezy Conversions

If you run a Software as a Service (SaaS) company, then the sign up page is generally the most important…

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CRO / UX 10 min

The Shocking Truth About How Web Graphics Affect Conversions

Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If…
Marketing 7 min

The 8 Questions That Create Perfect Landing Page Copy

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing…
Ecommerce 14 min

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a…
Marketing 13 min

9 Steps to Write Your Ultimate Home Page Headline

A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data
and do nothing with it. It’s…

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Marketing 6 min

How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business

Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer……
Social Media 8 min

Help Customers Find You: How to Use Keywords on Your Social Networks

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered…
SEO 9 min

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…
CRO / UX 6 min

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that…
SEO 7 min

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites…

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