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Digital Marketing Blog

CRO / UX 25 min

5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…
SEO 9 min

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards,…
Content 6 min

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may…

How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
Tools & Tech 16 min

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a…

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Ecommerce 10 min

10 Tips to Craft a Sizzling E-Commerce ‘About Us’ Page

If you’re like most owners of e-commerce companies, just thinking about writing your “About Us” page is enough to make…
Content 11 min

7 Internal Linking Strategies That’ll Boost Your Content Marketing SEO

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is.…
ASO 14 min

11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When…

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising…
Content 11 min

Why You Should Create Long-Form Content (And How to Do It)

Have you written a long-form guide or eBook (of substantially more than 4,000 words)? If not, you probably think it’s…

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Email 11 min

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes…
Social Media 11 min

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they…
Marketing 11 min

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

We live in an age of growth hacking and rock star startups taking the world by storm. As a result,…
Marketing 6 min

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that…
Social Media 12 min

How to Grow Your Brand’s Social Media Presence the Smart Way

If you’re serious about internet marketing, then you need to step up your social media game. Research in 2019 shows…

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