Neil Patel

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.

How Do Colors Affect User Choices and Purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic.

Click on the image below to see a larger view:

Color Psychology

Share