Facebook, Instagram, and YouTube still dominate global usage.

Essential Statistics

• Instagram: 3.0B
• Facebook: 3.0B
• YouTube: 2.7B
• TikTok: 1.9B
• Reddit: 1.4B
• Snap: 0.9B
• Pinterest: 0.58B
• X (Twitter): 0.57B
• LinkedIn: 0.31B

Key Takeaways

• The big three (Meta + YouTube) continue to dominate global attention.
• Instagram and Facebook tie at 3 billion MAUs—don’t sleep on legacy platforms.
• TikTok, while younger, is closing in on the top tier.
• Reddit and Snap are mid-sized but still significant.
• LinkedIn is niche but influential—great for B2B despite its size.
• Pinterest and X (Twitter) trail in size but have loyal user bases.
• Choosing platforms should align with your target audience’s habits.

Actionable Insights

• Prioritize Instagram, Facebook, and YouTube for reach and brand awareness.
• Test niche platforms (LinkedIn, Reddit) for targeted campaigns.
• Use TikTok for younger demos or visual-first messaging.
• Factor MAU scale into your ad platform decisions.
• Monitor emerging platform growth for early-mover advantages.
• Don’t confuse small user base with small influence—context matters.
• Layer reach data with engagement data before reallocating budgets.

Just because a platform isn’t new doesn’t mean it’s not powerful. Instagram and Facebook still move markets — ignore them at your own risk. — Neil Patel