The way we create content has fundamentally changed. This chart shows how brand content has evolved, and what formats dominated then vs now.

Essential Statistics

• In 2015, 64% of brand content was blog-based.
• Now, blog content represents just 31% of production.
• Interactive, visual, and AI-assisted formats now account for over 50%.
• Long-form whitepapers and static ebooks dropped from 19% to 6%.

Key Takeaways

• Brands have moved from blog-heavy to multimedia-first content strategies.
• Interactivity and engagement are now baseline expectations.
• Static PDF-style content is becoming obsolete.
• AI-assisted formats are gaining traction in mid-funnel content.
• Content diversity is a competitive advantage in 2025.

Actionable Insights

• Audit your content library for outdated formats. If you’re still relying on PDFs or static guides, modernize those assets into dynamic formats.
• Incorporate interactive content types like calculators, quizzes, and visual explainers. These formats now make up a growing share of top-performing content.
• Use AI to speed up first drafts and formatting, but ensure human editing. Audiences still crave clarity and tone, even in fast content cycles.
• Consider turning blog archives into more visual formats. Infographics, videos, and carousels extend the value of existing assets.
• Reduce dependency on text-only content in mid-funnel. Buyers want decision support, not just information.
• Layer content types across the funnel: short-form for discovery, interactive for evaluation, long-form for conversion.
• Use metrics like scroll depth and dwell time to validate your newer formats. Don’t assume new = better without proof.

Your audience changed. So should your content. Visual, interactive, and AI-powered formats aren’t trends-they’re expectations. – Neil Patel