Marketers using Google’s AI models report stronger ROAS outcomes. Adoption remains limited, but results favor users.

Essential Statistics

• 86 percent are not using Google VEO 3.
• 14 percent are using Google VEO 3.
• 75 percent of VEO 3 users saw higher ROAS.
• 90.5 percent are not using Google Nano Banana.
• 9.5 percent are using Google Nano Banana.
• 89.5 percent of Nano Banana users saw higher ROAS.

Key Takeaways

• Adoption of Google AI models is still low.
• Users report higher ROAS more often than non-users.
• Early adopters gain performance advantages.
• Testing risk is lower than perceived.
• Opportunity remains wide open.

Actionable Insights

• Test Google AI models in controlled experiments before scaling spend.
• Measure ROAS impact rather than focusing on adoption rate.
• Start with low-risk campaigns to validate performance.
• Build internal confidence through pilot results.
• Adopt faster than competitors to capture efficiency gains.

AI in ads is not about hype. It is about measured performance gains. – Neil Patel