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Digital Marketing Blog

Digital PR 2 min

Should You Waste Time and Money on Nofollow Links? Here’s a Final Answer

It can get frustrating when you’re spending time and dumping money into link building for SEO. Within a few days,…
Content 2 min

The Definitive Guide to Removing Duplicate Content from Your Site

In soccer, the ref holds up a red card when he or she notices a penalty. With Google, the penalty…
Ecommerce 18 min

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences…
Marketing 2 min

Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way. Conversions matter. I’m not going to try to convince…
SEO 1 min

Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line)

Sometimes, SEO doesn’t work out so well. You join the army of SEOs to climb through the rankings, drive traffic,…

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How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face…
Marketing 1 min

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial. Just like most other marketing tactics, they can either work extremely well or blow up…

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Marketers have plenty of options. Actually, marketers might have too many options. Facebook Ads, organic search, AdWords, and content creation…
SEO 2 min

Mastering Title Tags: The Little-Known Reason Your Ranked Pages Don’t Get Clicks

It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic…
Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…

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SEO 2 min

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are…

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
Digital PR 2 min

How to Stop Competitors from Profiting from Your Brand Searches

It’s a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…

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from Small Business to Enterprise

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