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Digital Marketing Blog

CRO / UX 16 min

10 Website Personalization Hacks to Skyrocket Your Conversion Rates

I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I…
Social Media 2 min

Fake Facebook Followers: How to Spot Them and Why You Should Delete Them

Nothing is quite as tempting as fake followers. But the last thing you want is to create amazing social media…

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another…
Digital PR 2 min

Should You Waste Time and Money on Nofollow Links? Here’s a Final Answer

It can get frustrating when you’re spending time and dumping money into link building for SEO. Within a few days,…
Content 2 min

The Definitive Guide to Removing Duplicate Content from Your Site

In soccer, the ref holds up a red card when he or she notices a penalty. With Google, the penalty…

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Marketing 2 min

Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way. Conversions matter. I’m not going to try to convince…
SEO 1 min

Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line)

Sometimes, SEO doesn’t work out so well. You join the army of SEOs to climb through the rankings, drive traffic,…
Content 2 min

A Business Owner’s Guide to Blowing Up on Reddit (Without Pissing Everyone Off)

Who wants to spend marketing time and money on Reddit only to make everyone mad? That’s right. No one. No…

How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face…
Marketing 1 min

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial. Just like most other marketing tactics, they can either work extremely well or blow up…

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SEO 2 min

Mastering Title Tags: The Little-Known Reason Your Ranked Pages Don’t Get Clicks

It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic…
Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
CRO / UX 13 min

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
SEO 2 min

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are…

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…

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