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Digital Marketing Blog

Marketing 7 min

Understanding Brand vs Nonbrand Keywords

When it comes to digital marketing, keywords are the backbone of your strategy. But not all keywords function the same…

How to Do Baby Boomer Marketing: Tactics, Formats & Messaging

Brands have plenty of opportunities to market to baby boomers. But the tactics that work for younger generations won’t fly…

Real Estate Videos: 5-Step Guide & 10 Killer Examples

Real estate videos work harder than you think. Yes, they add helpful information to listings. And there’s no doubt they’re…
Ecommerce 19 min

How to Create a Successful E-Commerce Website (2025 Update)

Are you considering launching an e-commerce store? Now could be the perfect time. In 2024, 2.71 billion people shopped online—a…
Paid Ads 11 min

How Much Do LinkedIn Ads Cost in 2025?

Planning your 2025 marketing budget? You may be wondering, “How much do LinkedIn ads cost, and are they worth it?”…

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Getting Started with Digital Marketing for Financial Services

It doesn’t matter if you’re using them to manage your personal or business finances. Financial services are a big part…
Paid Ads 11 min

Vanity URLs: Definition, Uses, and 3-Minute Setup Guide

A vanity URL turns this: advanced.npdigital.com/consulting-page/promotions/special-discount-2025/ Into this: neilpatel.com/consulting It’s a 301 redirect from a short, memorable URL to a…
Paid Ads 12 min

Google Is Sunsetting Call-Only Ads: How to Update Your Strategy

Google Ads has plenty of helpful tools to target phone calls. But if your approach centers on call-only ads, you…
Email 11 min

Best Email Marketing Companies of 2025

Email marketing can feel like an uphill battle, but when done right, it’s a game-changer. Email marketing in retail and…
Social Media 13 min

How Discord Marketing Works (+ 7 Strategies to Use)

Discord marketing is a smart choice for brands looking to build an engaged community. But if you’re new to this…

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Content 11 min

9 Content Marketing Courses That Employers & Clients Actually Value

Odds are you’re searching for a content marketing course for two reasons. You want to build your skills and stand…
Marketing 7 min

Conquer the World: Proven Strategies to Expand Your Brand Internationally

Expanding internationally isn’t just an opportunity—it’s a strategic necessity for companies looking to scale beyond the limits of their domestic…
Digital PR 10 min

Link Building for Enterprise Sites: 8-Step Framework for 2025

Enterprise link building presents both challenges and opportunities.  Enterprises have brand clout and a lot of low-hanging fruit to pluck.…
Social Media 11 min

Why Am I in Facebook Jail? 7 Common Reasons & How to Get Out

“You’re temporarily blocked.” No Facebook marketer wants to read those words, especially in the middle of an important campaign. But…
Email 16 min

Beyond The Inbox: How Thought Leadership Content Supercharges Your Email Marketing ROI (and Gives Google What It Wants)

Have you ever noticed how some brands seem to nail every piece of content they publish? Chances are, they’re testing their…

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