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Digital Marketing Blog

What Is Bounce Rate + How to Improve Yours

Bounce rate is a metric used in website analytics that is used to measure the amount of people who’ve landed…
CRO / UX 13 min

What is Page Load Time & How to Improve It

Imagine you’re clicking on a website link to learn more about a product, service, or piece of information. You click…
SEO 14 min

What is a 301 Redirect? How to Use Them & Their SEO Impact

Sometimes you create a landing page or a blog post that you discover down the road you no longer need.…

To Track or Not to Track: Vanity Metrics in Marketing

“The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions —…
Content 13 min

How to Create an In-Depth Content Hub

Getting noticed online can feel impossible for small- and medium-sized businesses (SMBs). Big brands dominate search rankings, leaving little room…

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Ecommerce 15 min

25 Ecommerce Metrics That Help You Turn Data Into Revenue

Successful online stores know their numbers. They monitor ecommerce metrics for everything from product sales to customer behavior to website…
Content 15 min

40 Content Marketing Statistics Every Marketer Needs to Know

Content marketing is the practice of marketing a brand using different types of content, like blog posts, landing pages, ebooks,…
Local 13 min

Local Search Marketing Strategies

So, what is local search marketing? How does it differ from local SEO? And, most importantly, how can you implement…

Hotel Digital Marketing Strategies

How do you make your hotel stand out and capture more bookings? Well, the secret lies in a robust hotel…
News & Trends 31 min

Salary Trends in Digital Marketing: What Are People Making?

Curious how your digital marketing salary stacks up against others in the industry?  It doesn’t matter if you’re just starting…

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SEO 9 min

AI-Powered SEO: 5 Principles for Cutting Edge Content Production

AI has taken the SEO world by storm, and there’s no going back. If you’re not already integrating AI into…
Marketing 11 min

Satisfaction Guarantee: Pros & Cons (+11 Examples to Follow)

“Satisfaction guaranteed or your money back.” “Try before you buy.” “Find a lower price and we’ll match it.” A customer-friendly…
Marketing 11 min

65 Marketing Statistics to Guide Your Strategy & Budget

Whether you’re building a marketing strategy from scratch or you’re updating an existing plan, marketing statistics can help. They highlight…

19 Startup Metrics Every Founder Needs to Track Today

Ever wonder what it takes to build a successful startup? To measure growth and performance, you need to track essential…
SEO 12 min

The Ultimate List of SEO Myths: 21 Misconceptions Debunked

Want to hear a little secret?  SEO involves a lot of guesswork. It doesn’t matter how loud the “experts” shout.…

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