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Digital Marketing Blog

The 8 Google Analytics Features Every Site MUST Have Enabled

I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact,…
Ecommerce 6 min

Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce

Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as…
Social Media 8 min

What Can You Learn from These 6 Companies That Thrive On Twitter?

You may be able to argue about what is the best way to approach Twitter; but you can’t question the…
CRO / UX 10 min

8 Sign Up Form Examples For Easy & Breezy Conversions

If you run a Software as a Service (SaaS) company, then the sign up page is generally the most important…
CRO / UX 8 min

7 Tips to Boost Your Site’s Conversion Rate Using Images

Images not only add life to a website, they also make it convert better. People no longer want to browse…

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Marketing 7 min

The 8 Questions That Create Perfect Landing Page Copy

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing…
Ecommerce 14 min

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a…
Marketing 13 min

9 Steps to Write Your Ultimate Home Page Headline

A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data
and do nothing with it. It’s…
Tools & Tech 11 min

17 Little Known Social Media Tools You Should Be Using (and Why)

Today, social media is everywhere. It’s in our homes, businesses, places of worship, and schools. Everywhere you look people are…

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Social Media 8 min

Help Customers Find You: How to Use Keywords on Your Social Networks

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered…
SEO 9 min

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…
CRO / UX 6 min

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that…
SEO 7 min

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites…
Tools & Tech 15 min

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of…

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