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Digital Marketing Blog

Digital PR 14 min

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social…
CRO / UX 7 min

Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to…
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…
Ecommerce 10 min

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive.…
Marketing 16 min

10 Studies That Reveal What Customers WANT You To Know About Them

How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have…

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SEO 6 min

Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s…
Marketing 9 min

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Content 10 min

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The…

The Ultimate Guide to the New Google Analytics Social Reports

Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem: tracking social media…

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4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your…
CRO / UX 6 min

What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important…
Marketing 12 min

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and…
Tools & Tech 12 min

There are over 1,000,000 Twitter tools to choose from. Here are the 4 I use.

There are a LOT of Twitter tools out there – so many that it can become quite confusing to figure…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals…

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from Small Business to Enterprise

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