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Digital Marketing Blog

SEO 16 min

50 Reasons Your Website Deserves to Be Penalized By Google

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest…
CRO / UX 62 min

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released…
Social Media 1 min

Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts…
Content 11 min

7 Lessons Apple Can Teach Us About Persuasive Web Content

Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard…
CRO / UX 7 min

3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective…

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Marketing 13 min

Truth Will Out – Why Authenticity is the Key to Growing Your Business

Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might…
Social Media 19 min

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see…
CRO / UX 2 min

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Marketing 17 min

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…
ASO 5 min

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your…

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SEO 6 min

How to Unlock Your ‘Not Provided’ Keywords in Google Analytics

Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is…
Creative 7 min

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service…
Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
Marketing 7 min

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…

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