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Digital Marketing Blog

Social Media 12 min

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force.…
CRO / UX 1 min

50 Split Testing Ideas (You Can Run Today!)

When it comes to split testing, ideas might sound like one of the last things that you need, right? But,…
CRO / UX 9 min

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore…
Ecommerce 10 min

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not…
Social Media 10 min

5 Ways to Turn Your Unhappy Customer into a Valuable Resource

There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers.…

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The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment,…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might…
Content 7 min

11 Words that Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy…
Ecommerce 10 min

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem…
CRO / UX 8 min

How to Structure a Long-Form Landing Page for Maximum Conversions

Long-form sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough…

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Content 51 min

7 Proven Strategies to Increase Your Blog’s Traffic by 206%

According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. But, you…
Email 8 min

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers…
Social Media 10 min

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media”…
Social Media 16 min

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But…
Paid Ads 8 min

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…

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