Have you tapped into the power of Pinterest to transform your marketing strategy?
In 2025, Pinterest is more than just a hub for recipes and DIY projects. It’s a dynamic platform driving visual content and e-commerce growth.
With more than 537 million monthly active users and powerful tools tailored for businesses, Pinterest has become a go-to for brands to get noticed, connect with their audiences, and boost sales.
Are you new to Pinterest marketing? Or maybe you’re a seasoned pro ready to refresh your approach?
Either way, this guide will help you make the most of this highly visual platform and connect with your audience like never before.
Key Takeaways
- Pinterest marketing in 2025 revolves around interactive visuals, like augmented reality (AR) and video pins.
- Features like Shopping APIs, dynamic video pins, and AR shopping experiences are all powerful tools for driving sales on Pinterest.
- With Pinterest’s evolving algorithm, optimizing pins with strategic keywords and search intent boosts visibility and engagement.
- Building relationships through comments, group Boards, and influencer collaborations remains essential for increasing reach and brand loyalty.
Table of Contents
- Key Takeaways
- The Benefits of a Pinterest Business Account
- Creating High-Performing Pins That Convert
- Optimizing Your Pins for Maximum Visibility
- Building Engagement and Growing Your Pinterest Following
- Proven Strategies for Business Success on Pinterest
- Tracking Success with Advanced Pinterest Analytics
- 2025’s Most Exciting New Pinterest Features
- How to Get Started with Pinterest for Business in 2025
- FAQs
- Conclusion
The Benefits of a Pinterest Business Account
Ready to take your Pinterest marketing to the next level? A Pinterest Business Account offers exclusive tools and features designed to boost your brand’s visibility and performance.
A Pinterest Business account gives you access to detailed analytics and audience insights, Rich Pins to make your content more engaging, advanced ad options, and more.
Let’s look at the features that make Pinterest Business Accounts a game-changer.
Updated Terms of Service
When marketing on Pinterest with a business account, it’s important to get familiar with the Terms of Service related to commercial use. While the acceptable use and Pin etiquette policies still apply, businesses must follow additional guidelines to maintain compliance and ensure a positive user experience.
Want to keep your Pinterest Business Account running smoothly? Some things to focus on:
- Avoid promoting spam, such as requesting excessive comments or interactions.
- Don’t run sweepstakes where actions like Pins, Repins, or Likes serve as entries or votes.
- Limit the frequency of contests and promotions to prevent oversaturation.
- Refrain from implying Pinterest sponsorship or endorsement of your business.
Educational Marketing Tools
Pinterest doesn’t just give you the platform. It produces educational marketing materials to teach you how to maximize its effectiveness for marketing your business.
Pinterest offers:
- Business resources: Tools, insights, webinars, and guides on best practices to help creators make the most of Pinterest
- Pinterest business community: A place where creators and businesses can support one another
You can also check out the Pinterest blog for tips and guidance and to keep up with the platform’s latest developments.
Access to Advanced Analytics
Pinterest Analytics has evolved, offering businesses powerful insights to refine their marketing on Pinterest.
With advanced tracking tools, you can now monitor metrics like audience demographics, engagement rates, and conversion data with greater precision. New features include enhanced trend reports to identify popular content types within your niche.
The Shopify integration also enables you to access Pinterest Analytics data on the Shopify app.
Enhanced Rich Pins
There are three different types of Rich Pins, all loaded with more information than your average Pin for serious sales power.
They work by taking metadata on your site and displaying it directly on your post. They include real-time price and stock updates (product pins), direct links to your site (all pins), nutritional information (recipe pins), and so much more. We’ll provide more details on developing your Rich Pin strategy to improve your Pinterest marketing outcomes later in this piece.
Early Access to Beta Features
Pinterest has promised some new tools exclusively for business accounts in the future. As of right now, that includes new AI and automation tools as part of the Performance+ suite and new collage remixing and sharing features.
As new tools are being added, you can stay updated by joining the Pinterest creator newsletter.
Creating High-Performing Pins That Convert
Your Pins can score big-time engagement for your business if you execute them right.
Some describe Pinterest as a visual search engine. So, you want your Pinterest content to be searchable—just like your blog articles or business Instagram account posts.
If it’s not searchable, people can’t find it.
Therefore, before you grab that mouse to start pinning, learn about the Pinterest culture (what your followers search for) and how to create popular Pins.
1. Focus on Trending Categories
If you know what the most popular Pinterest categories are, then you’ll have a better idea of which Boards will work for your business.
Pinterest predicts trends in the Travel, Home, and Fashion categories, so keep an eye on those spaces. For example, some of the platform’s big predictions for 2025 include:
- Peak travel: Cities will become less popular as travel destinations, and mountainous, out-of-the-way places will become more desirable.
- Nesting parties: These parties, which are all about helping new parents get ready for the “postpartum period,” will replace baby showers.
- Rococo revival: Expect to see the Rococo, an 18th-century French art style, influence weddings and parties.
When building out your strategy, also keep in mind general trends, such as eco-friendly products and AI tools.
It’s true that most Pinterest users are women, but that doesn’t mean you shouldn’t use Pinterest if men are a bigger part of your target audience. Pinterest reported that the number of men using the platform has steadily grown, with about 30% of men worldwide using it in recent years. Keep this in mind when creating Pins and planning your content.
In addition to considering your target audience when planning your Pinterest marketing strategy, remember that Pinterest posts are categorized. If your business doesn’t have anything to do with DIY crafts, then don’t have a Board dedicated to the art of glue-gunning.
2. Use High-Impact Visuals
One quick perusal of Pinterest makes it clear how visual of a site it is. With such an emphasis on visual impact, your images are the cornerstone of any Pin you share.
And the rise of augmented reality (AR), integration with pins makes high-quality imagery even more important when marketing on Pinterest.
With Try On, users can see how products (like makeup or clothing) will look on them and how décor pieces will fit into their homes.
So, the higher quality your images, the better the odds of them performing well with the AR Try On integration.
Now, how about Pin engagement?
Images matter a ton there, too.
You want high-resolution, visually appealing images that also appear professional.
Use professional tools, like Canva, to create attractive images with easy-to-use templates (even if you’re a total beginner).
3. Optimize Pin Dimensions
The optimal Pin size is 1000 x 1500 pixels, but the real goal is a 2:3 aspect ratio. This could mean different sizing is fine if it fits those parameters. Long Pins could be 1000 x 2100 without truncation in the feed. This aspect ratio is ideal for both mobile and web users viewing your pin.
Pinterest says that vertical images stand out more. Don’t choose Pin sizes that are too big or too small, as this may negatively impact your Pin’s performance.
4. Leverage Educational Instructographics
Sometimes, it’s good to take advantage of the longer length allotment. “Instructographics,” a term coined by Pinterest that’s more or less another name for infographics, tend to perform well on the platform. They’re popular because of their DIY, how-to nature, which is at the core of what Pinterest is all about.
For best results, use engaging imagery and easy-to-read text so that both web and mobile app viewers can clearly see it in their feeds.
Optimizing Your Pins for Maximum Visibility
It’s one thing to create a fantastic Pin, but it’s a whole other game to get it seen and shared. No one is going to find your Pin if you don’t optimize it for engagement.
Best Times to Pin
The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. On average, the best times to post are 2 PM – 4 PM EST and 8 PM – 9 PM EST. The best days to post tend to be Sundays, Mondays, and Tuesdays.
Want to make this as simple as possible? You can start scheduling Pins ahead of time. There are well-known tools that work really well with business Pinterest accounts, like Tailwind or Buffer. You can also do this directly through Pinterest with a business account.
These tools make it so you won’t have to worry about meeting these time constraints and can focus on creating good content. Many find that automating their strategies takes the strain off their shoulders.
Simplify Pinning from Your Website
You can (and should!) add a hovering Pin It button to any image on your site. You can do this using apps or plugins, like Weblizar’s Pinterest Pin It button plugin for WordPress or Pin It: Pinterest Save Button for Shopify.
These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or pin your site’s content on their own accounts. Using these buttons invites interaction with your Pinterest account and boosts your Pinterest marketing efforts.
Cross-Platform Integration
You don’t want to start over with followers when you create a new social media account. It’s super easy to connect your Instagram or Shopify account to your Pinterest for Business account.
This gets you more followers by tapping into the ones you already have on other platforms. It also helps spread your content across platforms and add relevant buttons to your Pinterest account so that more eyeballs will see what you post.
To connect to your website, Instagram, or Shopify:
- Go to your “Settings” in the dropdown menu.
- Go to the “Claimed accounts” section.
- Connect your accounts by hitting the “Claim” button (or “Install app for Shopify).
Email Marketing Synergy
Combining email marketing with Pinterest can further amplify your reach and engagement.
Simply embedding your latest or most popular Pins directly into your email campaigns is an effective way to drive traffic to your Pinterest account. You might highlight curated Boards or seasonal collections to entice your subscribers.
For example:
“Discover what’s trending! Check out our top Pins this week and explore even more inspiration on our Pinterest page.”
You can use this approach to integrate Pinterest content into your newsletters, encouraging subscribers to engage with your brand across platforms.
SEO for Pinterest
Want your target audience to discover your Pins? You’ll need an effective Pinterest SEO strategy.
Don’t worry, though. It doesn’t take much to optimize your Pins for Pinterest searches. Just follow these steps:
- Step 1: Research keywords. Try a tool like Ubersuggest or Google Ads Keyword Planner to find popular keywords related to your business and your Pins. You can also explore Pinterest Trends for inspiration.
- Step 2: Add your focus (primary) keywords to your Pin titles.
- Step 3: Add your focus keywords to your Pin descriptions.
- Step 4: Add your focus keywords to your Pin image file names.
As with any SEO you use, don’t stuff or over-optimize your Pinterest posts. You don’t want your users to perceive it as spam or scam content. In other words, don’t go overboard and add three keywords to your title and descriptions like a robot would. Optimize while still sounding human by simply adding a strong keyword within the right context.
Speaking of context, keep search intent in mind. Like any other search engine, Pinterest takes a user’s search intent into account. So, consider adding contextual words to your keywords like “shop” or “buy” to create transactional keywords or “how to” to create informational keywords.
Here’s a “how to” search in action:
Call-to-Pin Strategies
Just as you’d use a call to action (CTA) in your ad copy, a call to pin will significantly increase the engagement of your Pins. Use dynamic and interactive language tailored to your audience, such as:
- “Pin this to your dream wedding Board!”
- “Save this idea for your next home makeover.”
- “Tap to explore similar recipes and inspiration.”
Interactive pins, like those that direct users to a website or landing page, can also be incorporated into your strategy. For example: “Go to our website to learn more.”
Building Engagement and Growing Your Pinterest Following
Now that you know what kinds of Pins are popular and how to get your Pins seen, the next step in Pinterest marketing is to use your Pins to build relationships with followers and influencers who will grow your reach.
Here’s how:
Post Consistently and Strategically
To get more Pinterest followers, you should post between 15 and 25 new Pins every day. Make sure you are not just repinning the content of others but also pinning your own unique content.
Warning! To avoid a major Pinterest faux pas, don’t post all 30 of those Pins within five minutes. Instead, use an automation tool like Tailwind, Hootsuite, or Buffer to spread your pinning throughout the day.
These enable you to schedule pins ahead of time so you aren’t spending all day pinning.
Engage with Your Community
Just as you respond to Facebook and Instagram comments, engage with your Pinterest followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly using their names to really take your customer service to the next level.
Engagement is a two-way street. You need to reach out to your followers’ Boards as well. Leave comments on their Pins so they’ll feel some love. Their followers will see your brand, too!
Join and Create Collaborative Boards
A less discussed Pinterest collaboration feature is group Boards, which allow users to contribute their own Pins to a Board owned by one Pinterest user. All you have to do is give them pinning access by adding their name or email. You, as the creator, of course, have full veto power, and your contributors can’t change the Board name or description.
This feature is great for marketing because you get your community involved in a personal way.
Invite your followers and earn big authority brownie points if you can get industry experts and leaders to contribute to your Boards!
Leverage Influencer Marketing
Reach a wider audience and gain more followers by reaching out to influencers in your field.
Start by following their Boards, repinning their Pins, and leaving engaging comments on their Pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration.
Ask if they will post on a Board of yours or offer to contribute to one of their Boards. Present ideas for their Boards and show that you are familiar with their content when initiating collaboration. This will bring you closer to that “yes” you’re looking for.
Case Study: Mejuri
Online jewelry retailer Mejuri set itself up for some great collaboration with a Board dedicated to its community with the #thefinecrew. The Fine Crew Board showcases the products worn by their community. Small influencers and brand partners are featured on Mejuri’s Instagram and Pinterest, making it a great opportunity for cross-promotion.
Find Followers Across Platforms
Expand your Pinterest presence by leveraging your audience from other platforms, including emerging ones like Threads. Promote your Pinterest account by sharing your Boards and Pins on social channels or in your social media bios. Engage followers with cross-platform CTAs, such as:
- “Loving our content here? Check out our Pinterest for even more inspiration!”
- “Follow us on Pinterest for exclusive tips and ideas.”
Here’s an example on Threads:
Additionally, encourage engagement by sharing Pinterest-specific content, like sneak peeks of seasonal Boards or collaborations, to draw followers across platforms.
Proven Strategies for Business Success on Pinterest
In addition to posting high-quality Pins and engaging with the community, there are steps you can take to take your Pinterest marketing efforts to the next level. These will help you stand out and have greater chances of success.
Rich Pins Integration
My friends, I would like to introduce you to Rich Pins. Trust me. They’ve earned their name.
This is one of my biggest customer acquisition hacks. Big brands like Target and Walmart are using them.
Rich Pins are full of valuable, traffic-generating information, and right now, they are the best direct strategy for growing your sales in the Pinterest sphere. They come in the following forms:
- Article Pins
- Product Pins
- Recipe Pins
Put them on your radar if you want to boost your engagement and direct traffic to your site.
When you apply for Rich Pins, you’ll get real-time information automatically updated on your Pins and more ways to direct people to your site because your site will be linked to your Rich Pins.
No hassle. No fuss. Just leads.
This example from Walmart shows the features of a “product” Pin at work. You’ve got an official link to the store’s site, as well as updated live price and stock availability information.
They even allow you to add embedded videos so customers can get a better view of your product. Here’s an example from Eternity Modern:
“Article” Pins are valuable for promoting your blog posts and directing Pinterest users to your blog. Article Pins come with a larger title with your brand’s logo, a description, and a CTA at the bottom with a direct link to your original site.
Check out this example from Time:
How to Integrate Rich Pins
For any of your Rich Pins to have even the potential to direct traffic to your site, you need to get them validated on the Pinterest site itself. (If you aren’t the most tech-savvy, you’ll probably want some help from your web developer since it involves meta tags.) Here’s how to do it:
- Go to this page.
- Decide what kind of Rich Pin (product, recipe, or article) you want to apply for.
- Read the documentation for your Rich Pin type.
- Add the appropriate meta tags to your site.
- Validate your Rich Pins and apply to get them approved.
Once Pinterest approves your Rich Pins, they will be out there for the entire Pinterest world to see. As users interact, the Pins will direct them to your site.
I’m not telling you that you SHOULD use Rich Pins to help your business. I’m telling you that you NEED Rich Pins if you want to keep up in the wild social media marketing world. Even I use them!
The Fortune 500 companies all use Rich Pins as well. Follow established brands, and you’ll have the potential for serious growth.
Diverse Content Strategies
The rule for all social media is to mix up your content. You will lose your followers’ interest and chances of gaining any new ones if your content is static.
Whatever you do, please don’t just post product photos. Throw in some other Boards that give your followers added value to avoid coming off as overly salesy. You might base them on upcoming trends, showcases, or tutorials.
Case Study: Benefit Cosmetics
The official Benefit Cosmetics Pinterest does a great job mixing up its content without stepping outside its niche. It has Boards dedicated to its latest and hottest products, like “POREfessional Fam” and “Hoola Fam,” but it also has a Board just for “Behind-the-scenes at Benefit.”
All these Boards relate to Benefit’s cosmetic products. By giving “A PINK me-up for you!” they don’t just say, “Buy our makeup.” They say, “See how our makeup can help you.”
Prioritize Popular Boards
Over time, you’ll be able to see which Boards are more popular and get more engagement. Put your best foot forward and move these Boards to the top of your page. That way, users see your best material when they visit your page.
To maximize engagement further, monitor trending topics using Pinterest Trends and other analytics tools. Pinning content that aligns with current interests—like trending recipes or popular DIY projects—keeps your Boards relevant (and captures attention).
Focus on Seasonal Relevance
Another way to keep your content fresh is to piggyback off holidays, seasons, and events. Like Benefit Cosmetics’ “Holiday Glam: LEAF x Benefit,” the more specific Boards add more relevancy and catch attention because they make those products even more specific and create a sense of urgency. Take advantage of that!
But don’t forget your evergreen content! Take a page from Drunk Elephant’s playbook, which combines seasonally relevant Boards with tips, product features, and evergreen campaigns like “#DrunkElephantShelfie.”
Blog Promotion Boards
Gather all those article Rich Pins you have and organize them into their very own Board! You’ll want to put this Board at the top of your page so your followers will see it first thing.
Look at how The Sports Edit features its Blog Board front and center while still highlighting product and brand Boards:
This helps draw traffic to your site, making it easier for users to find your content since it’s all in one easy-to-find Board. They will thank you.
Tracking Success with Advanced Pinterest Analytics
Understanding how your content performs is necessary for effective Pinterest marketing. Pinterest Analytics offers detailed insights into engagement, audience behavior, and content performance to refine your strategy and achieve better results.
Below, we’ll dive into the updated metrics to watch and how to use data-driven strategies to elevate your marketing game.
New Metrics to Watch
Pinterest Analytics has introduced updated metrics to help businesses track meaningful outcomes.
The Pinterest Conversions API is the biggest update. By combining it with the Pinterest tag on your website, you can improve the rate of attributed conversions and gain a deeper understanding of your audience’s conversion behaviors. This improved understanding can drive future ad decisions, with brands seeing an average 9% improvement in cost per action.
With Pinterest Analytics, you also have real-time data on your ad campaigns and the ability to A/B test. This enables you to tweak your campaigns based on shopper behavior for the greatest return on investment (ROI).
Data-Driven Strategies
How can you best optimize your marketing on Pinterest? By leveraging Pinterest Analytics to make data-driven decisions.
Here’s how: Identify high-performing Pins and Boards to replicate their success, and use engagement metrics to determine what types of visuals and keywords resonate most with your audience.
For example, incorporate similar content across your Boards if a particular seasonal trend gains traction. Regularly review analytics to spot shifts in user behavior, and adjust your pinning frequency and themes accordingly. This helps keep your content relevant and impactful.
2025’s Most Exciting New Pinterest Features
What’s new for business owners on Pinterest? Take a look at these new features:
For Consumers
Enhanced Try On for Beauty, Fashion, and Home Décor
Amazon, IKEA, Target, Nike, and Warby Parker … what do these companies have in common? They use augmented reality to improve the customer experience.
These retailers (and many others) allow consumers to see what products will look like in real life. That is, users can virtually “try on” their products in their homes or on their bodies—all with a simple turn of a smartphone camera.
In early 2022, Pinterest joined the ever-growing list of companies above. That’s when it announced an augmented reality experience, Try On for Home Decor.
Pinterest has since expanded to include fashion and beauty products:
The Try On feature is now available via Pinterest Lens, the search bar, as well as being enabled on some Product Pins.
For Merchants
Pinterest Trends
Nichole Wiza, Sr. Content Production Lead at NP Digital, explains this new Pinterest feature:
“Pinterest Trends is a tool available to Pinterest Business accounts that provides insights into trending topics, keywords, and audience behaviors. It allows you to see what content is gaining traction across various categories and regions, explore specific topics, view keyword popularity over time, and understand which demographics engage with certain trends.
This feature offers valuable insights, helping you make data-driven decisions to attract target audiences and improve engagement.”
Idea Pins
An iteration of Story Pins, Idea Pins has become a popular feature for business accounts.
Idea Pins give creators the opportunity to showcase a different side of their business. With Idea Pins, you can create inspirational content without a direct focus on products or services. This enables you to engage with your audience in a new way.
The suite of editing tools makes it easy to get started. They include:
- Video recording and editing for up to 20 pages of content
- Voiceover recording so creators can add their own personal voice
- Music selection by Epidemic Sound
- Ghost mode transition tools
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Multi-draft save so Creators can publish more ideas
- Export options to share content beyond Pinterest
- Topic tagging
With the new Creator Code and comment moderation, Idea Pins are a safe and inviting way to engage with your audience.
Product Tagging Pins
Help Pinners move from inspiration to action with all new Product Tagging Pins. As the name of the feature suggests, merchants can now make their lifestyle Pins shoppable.
Add up to 24 products from your claimed website to your inspirational lifestyle Pins.
From outfits to furniture to home décor, this is the perfect way to showcase your products naturally.
Best of all, you can add product tagging to your existing Pins. This means you can revisit older, popular Pins and revitalize them with a link to your current product catalog.
Video in Catalog
Speaking of your catalog, Pinterest now makes it possible to add product-focused videos to your product catalog. This allows Pinners to see your product from multiple angles, with the ultimate goal of helping them make purchasing decisions.
Shopping API
Accuracy is important—to both merchants and consumers—in e-commerce. In the past, data quality was a concern when running a shopping campaign or promoting a curated collection via Pinterest. After all, inventory and availability change frequently during a campaign, and pricing updates can also be an issue.
So, what’s the solution?
Shopping API!
Pinterest’s Shopping API enables merchants to make a direct connection to Pinterest. This means they can provide the most up-to-date information, particularly inventory and price, when it matters.
With a developer’s help, you can connect your product catalog from Shopify and WooCommerce, using API. Then, you simply send updated feeds to Pinterest on a regular basis to ensure accuracy.
How to Get Started with Pinterest for Business in 2025
I just threw a lot of information at you, I know. Don’t feel overwhelmed. The aspects of this guide are all totally necessary and can be broken down easily.
Just to quickly recap…
Your business account comes with a ton of Pinterest marketing power that’s completely different from a personal account. To tap into that power, you need to:
- Focus on trending categories
- Fashion, Home, and Travel are expected to pop this year.
- Also consider what’s-in-the-news trends like AI and eco-friendly practices.
- Create popular images that are:
- Bright
- Crisp
- High quality
- 1000×1500 pixels (aim for the 2:3 aspect ratio)
- Infographics
- In popular categories
- Get your Pins seen by:
- Pinning from 2 PM – 4 PM EST and 8 PM – 9 PM EST
- Automating your pinning activity to increase reach and visibility
- Using keywords in Pin titles, descriptions, and image file names
- Linking to your other social media platforms
- Adding the Pin It hover button and Pinterest widget to your sites
- Incorporating embedded videos into your pin assortment
- Sending your Pins in newsletters
- Adding a call-to-Pin in your Pin descriptions
- Creating and following through on a content strategy
- Engage with followers and influencers to grow your reach by:
- Pinning up to 30 times per day
- Responding to follower comments
- Commenting on follower Pins
- Following popular Boards and commenting
- Inviting followers and influencers to pin on your Boards
- Building influencer relationships
- Promote your brand successfully with:
- Rich Pins
- Direct site links in descriptions
- A variety of content: seasonal and evergreen
- Your most popular Boards at the top
- A Board dedicated just to your blog posts
- Use the information from Pinterest Analytics to create a more successful future Pinterest marketing strategy.
If you follow the strategies here and learn from the engagement you get, your Pinterest Business Account will continue to develop for the better, attract more of your target audience, and direct people to your site.
FAQs
What is a business account on Pinterest?
A business account on Pinterest is an account that gives users special access to features like analytics, pin scheduling, and business resources.
What is the difference between a personal account and a business account on Pinterest?
A personal account on Pinterest is just for casual use. You have access to create Pins, Boards, and Secret Boards, but with a business account, you will have access to analytics, scheduling, and other resources. You will also have different terms and policies to comply with. Pinterest for Business provides insights into your Pinterest so you can actively grow.
Are business accounts on Pinterest free?
Yes, a Pinterest Business Account is free to access. Anyone can sign up for an account, or you can convert an existing personal account into a business account.
How do I set up Pinterest for business?
Go to https://www.pinterest.com/business/create/ and enter all relevant details for your business. That includes contact information, business name, type of business, and website URL. Once created, you can then claim your website, which gives you access to Pinterest analytics, among other features.
How to use Pinterest for marketing?
To use Pinterest for marketing, you need to create a marketing strategy based on your business type and target audience, pin relevant and diverse content at the right times, incorporate Pinterest for Business features like Rich Pins and Shopping API, and track your metrics and tweak your strategy using Pinterest Analytics.
Conclusion
Social media marketing is a secret weapon for building brand awareness. It’s invaluable for nurturing customer relationships and driving business growth.
Among the available social media platforms is Pinterest. Think of it as a digital mood board where you can share your brand’s story through eye-catching images and videos. It’s where stunning visuals meet powerful search.
Pinterest can be your ally in growing your brand and building a community. How? By creating content that’s tailored to user interests and leveraging Pinterest’s business tools.
Done right, Pinterest marketing can help you build a loyal following while doing wonders for your SEO and customer outreach.
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