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Digital Marketing Blog

CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Content 2 min

Why do Most Bloggers Fail? A Review of Flawed Blogging Practices that Knock Most People Out

Even if you’ve only developed an interest in digital marketing in the past month, there’s still a good chance that…
Tools & Tech 2 min

Get Your Start in SEO With These 11 Free Tools

Are you new to the wonderful world of SEO? Everyone has to start somewhere.  So, you might as well hit…

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve…

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Ecommerce 2 min

How to Market an Ecommerce Store on a Budget

If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
Tools & Tech 3 min

9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry

Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that it’s…

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Ecommerce 2 min

4 Easy Ways to Generate eCommerce Sales From Instagram

Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
Ecommerce 3 min

How to Build a Successful eCommerce Brand From Scratch

Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…

9 Ways to Track Which Marketing Activity Drives the Best Impact

Do you have a marketing strategy in place for driving results and positively impacting your bottom line? Most companies think…

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from Small Business to Enterprise

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